Brand Story

Our journey started with a dream - a dream to support authentic individuals from around the world to look - and feel great, bring back classic styles, timeless elegance and make luxury more affordable in today's world. We believe that fashion has the power to change your attitude and impact towards life. At ALEGA, an outfit isn't just any fit, it's a statement. Your statement. Our global community has grown from Amsterdam, to the UK and from there around the world. Be bold, Be Unique, Be You - and we will keep inspiring our community to do so!

We are committed in providing timelessly elegant pieces for affordable prices, all around the world. We believe that luxury should be available for everyone, because everyone deserves to look and feel great. While working together with trustworthy manufacturers that provide fair wages and working hours, we strive for long term relationships with our partners as well as our customers. Our support team is dedicated and focussed mainly on growing the happiness of our customers. 

Our sustainability program goes from building close relationships with manufacturers to innovating our supply chain management and reduce our waste. In a vast changing world, ALEGA takes big steps forward in setting an example for other brands to follow. We are proud of our commitment to sustainability and building long lasting partnerships and communities.

Looking forward

At ALEGA we're looking forward to a bright future of growing our community and contributing to a better world. Both our operations and our community are based on sustainable goals and we are proud to share with you our roadmap for the coming years ahead.

1. Responsible Consumption and Production

2. Climate Action

3. Decent Work and Economic Growth

4. Gender Equality

5. Life Below Water

Are you interested in partnering with us? We currently run an ambassador program that allows our community to expand towards more authentic individuals. Besides, we have a partner program in which we collaborate on our quest of making a positive impact economically and environmentally. For more information please send an email to info@alegafashion.com.